Nokia Keen on African Market
Nokia has stated
it has a broad portfolio of mobile devices specifically targeted at the African
market for its African market. Blanca Juti Nokia’s Vice President Product
Marketing Mobile Phones made this known during the just concluded Nokia World
conference held in London. According to her, Nokia acknowledges that even
though most people in the continent have the aspiration and the need to
communicate, not everyone can afford a supper high phone that is why the
company has designed a broad range to phone types to meet the needs of these
people.
“We obviously as
a company have a broad portfolio which goes from the lowest to the highest range, and since Africa is an emerging market in terms of Smartphone users, the
company’s focus is to design various phones to meet their consumers
aspirations,” Blanca Juti said.
Nokia is a
global leader in mobile communications whose products have become an integral
part of the lives of people around the world. Nokia’s technological and design
innovations have made its brand one of the most recognized in the world and
Africa in particular.
The Nokia
executive said “Africa is extremely important to Nokia, in that the continent
has the highest growth and it’s still a penetrating market with so much
potential”.At the Nokia World, the
company introduced its first two smartphones - Nokia Lumia 800 and Nokia Lumia
710 based on Windows Phone as well as the Nokia Asha range of phones.
According to Ms
Juti introducing the new smart phones means Nokia sees a great opportunity
ahead and it’s repositioning itself to take advantage of it.
“Focusing on the
new Nokia range of phones, you can see the hunger to succeed to do well in the
competitive market in which we find ourselves, and to build on what we have,”
Ms Juti added.
During the Nokia
event, the company showcased the Nokia Car Mode, which it announced in
September this year with Internationale Automobil Ausstellung.
Blanca Juti
The Nokia Car
Mode is a standalone application optimized for the in-car use of Nokia
smartphones.
It features an
optimized user interface simplifying the access and use of Nokia Drive
(voice-guided car navigation with Nokia Maps), traffic updates, music and voice
calls while driving.
The integration
of smartphones and their capabilities into cars is playing an important part in
Nokia’s Location & Commerce business strategy, extending the existing
ecosystem and thus providing benefits and opportunities for consumers,
automotive companies, application developers and advertisers alike.
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