Nokia Unveils Phone for 1st time Mobile Phone Users
Nokia 103 |
In line with its strategy of
connecting the next billion, the world’s largest manufacturer of mobile phones
has unveiled its most affordable mobile phone to date – the Nokia 103 in
Nigeria. Nigeria is the first market to launch this phone, which is designed
specifically for people buying their first phones.
The Vice President Nokia
West Africa, Mr. James Rutherfoord, said the choice of Nigeria as the lead
market for this device underscores the importance of the Nigerian market and
the need to empower millions of Nigerians who are yet to acquire a mobile
phone. He further explained that the Nokia 103 is for people looking for an
affordable and practical phone that gives them the essential features needed to
help them progress economically and socially without compromising on design and
quality.
Apart from its fresh look
and durable anti-scratch cover, the Nokia 103 is designed with long lasting
battery life of up to 11 hours talk time and 27 days standby time. Other
features include built-in flashlight, FM radio, speaking clock and MP3 grade
ringtones.
Nokia is the only company
providing mobile devices to people in virtually every market of the world,
across economic segments. Of the world’s
7 billion people, 3.2 billion don’t have a phone yet due largely to economic
constraints. According to Mr. Rutherfoord, “Nokia has been progressively
lowering the entry barrier to the market while continually increasing the
capability of our devices and delivering phones with contemporary fresh
designs”. Nokia is committed to helping to mobilize the next generation – the
next billion and beyond – and ensure they have access to the advantages of
mobile technology. With the Nokia 103, Nokia is making mobile connectivity a
reality for lower-income consumers.
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