HITV subscriber base exceeds 100,000
Nigeria’s locally owned pay television platform, Hi-TV, has recorded over 100,000 subscriber base, the company said in a statement on Monday.
The station, owned by Entertainment Highway Limited, commenced operations on February 1, 2007 with a pledge to provide qualitative, informative and entertaining content to Nigerians at affordable rates.
with a further promise to give customers value for money through compelling content and technical quality
The Chief Operating Officer of HiTV, Mr. Olumide Amore, was quoted as saying that an unprecedented patronage has propelled the subscriber base from 25,000 in August last year to 47,000 in December, over 70,000 in February 2008 and 122,000 at the end of July 2008.
Amore said having overcome initial start-up challenges as freezing of satellite signals and late kick off of live matches, the platform was poised to offer subscribers quality services having invested heavily in equipment and infrastructure, as well as the recruitment of tested hands.
The firm’s phenomenal growth, he said, had been driven largely by robust technology, compelling content, competitive pricing, aggressive marketing, financial clout and management savvy.
He said the company had strengthened its technical base, adding that over the next 12 months the company will be adding more content in different areas of interests to customers such as sports, movies, news and entertainment.
HITV operates on two platforms - the cable service, which is currently in operation in Lagos only, and the satellite Direct-To-Home (DTH) service, which is available all over the country.
The station, owned by Entertainment Highway Limited, commenced operations on February 1, 2007 with a pledge to provide qualitative, informative and entertaining content to Nigerians at affordable rates.
with a further promise to give customers value for money through compelling content and technical quality
The Chief Operating Officer of HiTV, Mr. Olumide Amore, was quoted as saying that an unprecedented patronage has propelled the subscriber base from 25,000 in August last year to 47,000 in December, over 70,000 in February 2008 and 122,000 at the end of July 2008.
Amore said having overcome initial start-up challenges as freezing of satellite signals and late kick off of live matches, the platform was poised to offer subscribers quality services having invested heavily in equipment and infrastructure, as well as the recruitment of tested hands.
The firm’s phenomenal growth, he said, had been driven largely by robust technology, compelling content, competitive pricing, aggressive marketing, financial clout and management savvy.
He said the company had strengthened its technical base, adding that over the next 12 months the company will be adding more content in different areas of interests to customers such as sports, movies, news and entertainment.
HITV operates on two platforms - the cable service, which is currently in operation in Lagos only, and the satellite Direct-To-Home (DTH) service, which is available all over the country.
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