Etisalat at Three: Our Customers Are At the Centre of Our World - Evans


The Chief Executive Officer of Etisalat Nigeria, Mr. Steven Evans, has said that the success achieved by the company in the last three years has been driven by the development of a clear strategy which is based around putting customers at the centre of their operations.
At a media chat held recently in Lagos to convey Etisalat’s appreciation to every stakeholder group for its role in the brand’s success, the telecommunications chief said that the company has made its mark in delivering customers with innovative products and services on the back of a high quality reliable network.
Said Evans, “As a company with different innovative products and services, Etisalat has remained the ultimate picture of success in just three years of operation in Nigeria, growing its appeal to people across the geographical locations of the country, cultural, ideological or class divides at a speed that rarely any telecommunications company has been able to replicate. We want to ensure that we operate efficiently as a business in order to offer our products and services at extremely competitive prices. In other words, let’s give our customers innovative products and services that meet their needs, a reliable network and the best value possible”.
Highlighting the significance of this important milestone in the history of Etisalat, Evans further explained that the company is celebrating 3 years of providing world class quality service with a clear commitment to enhancing people’s lives in Nigeria.
According to Evans, “It is no secret that Etisalat has a unique distinction of being Nigeria’s fastest growing and the most innovative network in the country, and this is evident in the numerous awards we have received in the three years we have been around. Awards such as ‘Most Innovative Mobile Operator by ICT Alliance in 2011 and Telecoms Innovative Company of the Year at the 7th Nigerian Telecoms Awards in 2011”.
Etisalat Nigeria commenced commercial operations on 23 October 2008 in 7 cities. With a promise to deliver innovative and quality services in Nigeria, Etisalat launched with the famous 0809uchoose offering closely followed by the 0809ja brand campaigns which endeared many Nigerians to its brand.
Since then, Nigeria has continued to witness its innovative services including - Homezone, Receiver Pays, Recharge others, You & Me on its easy starter product; Cliq for the day, Cliq for the week, unlimited SMS, facebook updates by SMS and MMS on easy cliq; and Bonus on incoming calls - a unique product feature available to subscribers of its easy starter and easy cliq products. Etisalat redefined speed with the recent roll-out of the unique 3.75G HSPA+ network and launch of the Gaga Android smartphone, an Etisalat customized 3G-enabled device which operates on android 2.2.
Today, Etisalat Nigeria has network coverage in all the states of the federation, including the Federal Capital Territory, Abuja. This great feat was achieved under a year and half of commercial operations and proof that customers are at the centre of the Etisalat business.
Beyond the business of telephony, Etisalat is a leader on Sustainability and an active citizen in the local communities where it operates. The company’s commitment to impacting the society positively is demonstrated through their CSR activities which they started implementing even before making income – an unprecedented achievement in the history of CSR in Nigeria.
Etisalat Nigeria’s values of caring, optimism and simplicity and its entire business, is built on the four pillars of quality services, innovation, customer focus and operational excellence.
Etisalat’s vision is a world where people’s reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel

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