Nokia Launches New Asha Range of Phones

In a bid to continually deliver unmatched mobile experience to its teeming customers, Nokia the world’s leading mobile phone manufacturer has unveiled the Asha range of products into the Nigerian market. The launch event which took place in Lagos recently saw the official introduction of the Nokia Asha 201 and Nokia Asha 303 into the Nigerian market.

Nokia Asha phones are messaging devices produced with full QWERTY keypad for quick and easy text input yet quite affordable. The Asha range are available at the very affordable prize of mobile phones but imbued with the distinct features of smart phones.

General Manager Sales, Nokia Nigeria, Mr Chris Brown said consumers can now send text messages, emails and chats with their friends with the added speed advantage of QWERTY. They can also view their friends status updates and tweet right there on their home screen and download thousands of free applications from the proprietary Nokia store.

Nokia’s Solutions Marketing Manager, Kesiena Ogbemi said in a product presentation that Asha range of mobile devices are futuristic concepts already being delivered to users. He said “Asha means hope and we see the next generation as one that is bound to be connected beyond calls and text messaging. Thus today, we are launching an ambition and not devices.’’

L-R General Manager, Nokia-West Africa, Chris Brown; Manager-VAS Marketing, MTN Nigeria, Ademuyiwa Ashiru; and Head of Care, Nokia West- Africa, Silvin Sinan at the launch of Nokia Asha range of phone at Deuces, Victoria Island, Lagos recently.

Brown said further that Nokia Asha was consistent with the company’s tradition of always churning out devices that suit consumer needs.

He stated, “We are making phones that give users a great experience and in Asha 201 and 303, we are giving young people devices that are trendy and packed with lots of exciting applications.

He explained further that besides carrying the QWERTY Pad, Asha 201 and 303 also give users access to the Nokia store, where thousands of free application can be downloaded and 1 month free data plan from MTN Nigeria to allow internet access. 

A look at the product shows that Nokia Asha 201 comes with fully integrated social networks to make consumers stay connected to friends and networks via Nimbuzz, Facebook chats and more. It also has high performance loudspeakers to enable consumers share favourite music with friends and support for up to 32G with a microSD memory card.

The Nokia Asha 303 comes with all tools on the homescreen, meaning consumers can view their friend’s updates and tweet right there. It also comes with touchscreen capabilities to enable consumers navigate their phone as well as play games on the sleek touchscreen. Nokia Asha 303 has the Nokia Brower that gives consumers faster and more cost effective web browsing experience. The Nokia Browser compresses consumer data by up to 90% which means consumers can spend less money and less time surfing the internet via data.