LG goes premium with advanced white goods

LG Electronics has said it is revolutionising the household appliances market by developing technologically advanced appliances that go well beyond traditional definitions of “white goods.” The global and regional digital leader says it is receiving rave reviews for its high-end appliances as it makes the transition to becoming a premium brand.In its October 30, 2006 edition, the American magazine, BusinessWeek, reported that LG’s Digital Appliance Company was emerging as a top brand in the US, providing its high-end goods to major retailers such as Home Depot and Best Buy. “Even more remarkable is that LG has fuelled its growth by going upscale,” the magazine explained. “The Korean manufacturer has targeted consumers willing to spend a few hundred dollars extra for snazzy designs and high performance.”

Comments

Post a Comment

Popular posts from this blog

Opera to invest $100m in African digital economy

Image
Caption: L-R:  Jørgen Arnesen, Global Head of Marketing and Distribution, Opera Software AS; Folarin Komaiya, Business Development Director, Opera Nigeria; Richard  Monday , Vice President of Africa, Opera Software AS; and Song Lin, Chief Operating Officer, Opera Software AS, announced their investment plan at the Intercontinental Hotel on Tuesday   09,05,2017. By Jonah Iboma with Agency Report Opera, the developer of the most popular mobile browser in Africa, on Tuesday announced its plan to invest $100 million ( about N30bn ) over the next two years to facilitate the growth of African digital economy. In a statement, the company said it would  use the investment to speed up internet adoption in Africa and strengthen the internet ecosystem with local partners, noting that the continent is on its way to transform itself into digital continent with the rapid adoption of mobile internet. The firm said further that for the past five years, the Opera Mini brows...
Read more

Internet Business Showcase Debuts…gets NCC Endorsement

The country’s leading business-to-consumer (B2C) and business-to-business (B2B) strategic publicity and events management firm, Private Media Mart Limited has announced the repackaging of its annual Cyber Café Expo as the annual Internet Business Showcase. The event, which will be coming up on the 11th of May 2010 in Lagos, was originally conceptualized as the antidote to the seeming short-life span of majority of cyber businesses in the country and had been held annually for three (3) years in Lagos before now. With its new identity as the Internet Business Showcase, the organizers of the event represented by the Managing Partner of Private Media Mart Limited Mr. Ejiofor Agada stated that the idea behind the change was to reflect the reality of the internet environment. According to him, “this event is meant to serve as the needed boost for the nascent Internet Business environment and sundry solutions in Nigeria today”. He explained further that the Internet Business Showcase is Ni...
Read more

Glo 3G modem renamed NetPro…

Image
                                                                               Globacom’s popular 3G plus High Speed Internet (HSI) modem has been upgraded. Powered by GLO 1 sub marine cable, the Glo 3G service is now much faster and convenient for the day to day use of subscribers. Now known as Glo 3G Net Pro, the new development has put the modem at the head of the pack with potentials to deliver at speed up to 7.2mbps thus doubling its former speed of 3.6 mbps. Speaking on the new modem, Globacom’s Head of Blackberry/3G Sales, Mr. Olawunmi Jewesimi stated that the new 3G Net Pro has every capacity to out-perform competing products in the entire market. He added “The Net Pro modem is poised to bring unparalleled download / upload speed to the market and subscribers ...
Read more