Acer targets Nigeria as key growth market
Jonah Iboma
Acer, the world’s third largest Persona Computer vendor, and the region’s leading notebook provider, has said that it regards Nigeria as a central market or its growth in the African continent.
The form explained in a statement on Monday that it would therefore focus on the country as part of its ongoing commitment towards strengthening its unique channel business model across the African continent.
The statement said that senior Acer executives during a special visit to Lagos highlighted the crucial role its channel partner’s play in making Acer’s empowering technology and products available to valued customers across the country.
The Deputy Managing Director Acer Middle East and Africa, Krishna Murthy, said,
“Nigeria’s IT sector is growing steadily and with the help of its strong channel partners, Acer intends to tap into this dynamic market. Facilitating their growth is instrumental for our continued success.”
Murthy added that Acer’s business model encouraged partners to be pro-active, explaining that she would be glad to see innovations from partners on how to growth the brand in the country.
During the visit, Acer executives updated their distributors and partners on new products and the company’s strategy for 2008.
Channel partners applauded the new reward schemes and annual loyalty programme that were introduced for 2008.
Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3 vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players
Acer, the world’s third largest Persona Computer vendor, and the region’s leading notebook provider, has said that it regards Nigeria as a central market or its growth in the African continent.
The form explained in a statement on Monday that it would therefore focus on the country as part of its ongoing commitment towards strengthening its unique channel business model across the African continent.
The statement said that senior Acer executives during a special visit to Lagos highlighted the crucial role its channel partner’s play in making Acer’s empowering technology and products available to valued customers across the country.
The Deputy Managing Director Acer Middle East and Africa, Krishna Murthy, said,
“Nigeria’s IT sector is growing steadily and with the help of its strong channel partners, Acer intends to tap into this dynamic market. Facilitating their growth is instrumental for our continued success.”
Murthy added that Acer’s business model encouraged partners to be pro-active, explaining that she would be glad to see innovations from partners on how to growth the brand in the country.
During the visit, Acer executives updated their distributors and partners on new products and the company’s strategy for 2008.
Channel partners applauded the new reward schemes and annual loyalty programme that were introduced for 2008.
Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3 vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players
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