Etisalat hosts distribution partners, assures of sustainable relationship

As part of preparations for commercial service rollout, Etisalat has held an interactive engagement with its Distribution Partners where both sides restated unwavering commitment to make Etisalat products and services available and affordable to Nigerians.
Etisalat said it was keen on providing a platform for sustainable and viable partnership with its strategic partners in every aspect of business, stressing that the driving goal was to satisfy the customers at all times. The meeting which held in Lagos, was the first public engagement with the distribution partners, and it provided them immense opportunity to know more about the Etisalat brand.
Specifically, the interactive session exposed the distributors to the company’s pedigree of innovative technology, successful roll out in tough conditions, as well as the values of simplicity, optimism and care as its driving forces.
In his presentation, Vice President (Marketing) Etisalat Nigeria, Mr. Wael Ammar, said the engagement with the partners again demonstrated Etisalat’s belief in making the customer the centre of its service. This it does by ensuring a careful and objective selection of its strategic partners to deliver quality services to its customers.
“Our purpose in Nigeria is simple: Etisalat will offer the Nigerian people innovative technologies to enable them reach both their personal and business goals. Therefore, our Distribution Partners are critical to us in the entire value chain”, he stated.
Ammar assured the distributors that the process of appointing them was transparent because Etisalat places premium on efficient and effective distribution backbone as central to its offerings in Nigeria. “In the regions where we operate, the Etisalat network has always been, and will continue to provide a distinctly strong backbone for high quality telecommunications services. This is what we have come to replicate here in Nigeria”, he added.
The distributors commended the management of Etisalat for the interactive engagement, stating that it has given them a sense of belonging. The distribution partners assured Etisalat that they were ready to work towards achieving the company’s goals of offering high quality telecom services to Nigerians.

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