Customers Commend Etisalat’s Innovative Products, Services

Ever since it debuted on the Nigerian telecommunications scene less than three years ago, Etisalat Nigeria’s innovative products and services have continued to receive rave reviews, both from industry regulators and other stakeholders, including subscribers. Some of these subscribers had the opportunity to air their views on Monday, September 12 during a Customer Forum organised by the Etisalat Nigeria for its customers in Abuja and its environs to air their views on the company to generate feedback on its products and services. Speaking at the event, one of the customers, Mohammed Yusuf, described the impact the company has had on the telecommunications landscape as mind-boggling. He commended Etisalat Nigeria for its innovative services, which he said has really revolutionized the telecommunication industry in the country. According to him, Etisalat has set a standard which will be difficult for others to equal or surpass. “It is amazing the impact it has had, especially when one considers its very young age, compared to the others who have been around for over 10 years,” he said. He admitted that what endeared him most to the brand were its innovative products and services. Yusuf also commended Etisalat Nigeria for introducing the customer forum, describing it as the first by any telecommunication company in the country. Speaking in the same vein, the duo of Mrs. Ngozi Onwuzulu and Miss Peace Jacobs commended Etisalat for impacting on the lives of its customers with its lower call rates, which they said have no hidden charges. They also lauded the clarity of Etisalat’s voice calls, describing it as ‘crystal clear.’ They urged Etisalat to improve its data services, as well increase its network coverage, especially in rural areas of the country. In his response, Director, Customer Care, Etisalat Nigeria, Mr. Plato Symiris restated the commitment of the telecommunications company to customer satisfaction through the provision of quality services. He informed the customers that already, the company has concluded plans to launch its 3G network around the country, and expressed conviction that this will adequately address complaints over data services. He stated that customer satisfaction was at the core of Etisalat’s brand values, pointing out that this was the reason behind the introduction of the customer forum. He pointed out that though the company was only three years old in the industry, it has within the relative short period achieved a lot in the industry and challenged others to be on their toes. Symiris thanked the customers for finding time to attend the forum. As a customer-centric company, he said, the customer forum provides it the opportunity to listen to customers’ complaints, recommendations and suggestions on areas for improvement. The next customer forum comes up in Abuja on September 19 this year.